Heineken – Every Man Is Legendary..

Every man (and hopefully woman) (especially Heineken drinkers) has a unique talent. An ability that makes them unique and “legendary”.
Heineken set out to prove the point, in spectacular (even Epic) style..
Starting with open auditions across several capitals including Paris, New York, London and Amsterdam which turned up Ultimate Limbo, Expert Diving, Perfect Conga, and 17 others.. proving that every man (what happened to the women?) has the ability to become legendary.
Check out the stories behind each of the “talents” here: The Odyssey Interactive Film
You can view all the Heineken Odyssey videos on the Heineken YouTube Channel

Basically, each “non-actor” plays the same character, but with a different “special talent”.. all the different versions of the character appear to have (fake) beards.. hmm, maybe that’s why it’s just the men, then?

Heineken basically gave twenty young men the chance to showcase their unique, legendary talents:

Heineken has also launched the “Take The Stage” campaign which is intended to provide unique platforms to showcase these unique, legendary abilities: how about:

  • on the set of a new Bond film
  • onstage at a major music festival
  • at the U.S. Open. Centre Court, of course!

Adult consumers 21 and older can enter a sweepstakes for the chance to showcase their legendary side..

Sponsored by Heineken

Are Legends Born or Made?

Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet.  It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness. But then you find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the airport is hundreds of miles away.

This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ – a series of episodic adventures following our intrepid explorers on their legendary travel experience.

‘Voyage’ is the fifth instalment of the Heineken ‘Legends’ platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ –  with the ultimate chance of partaking in their own legendary travel adventure. 

Every ‘Dropped’ travel adventure will be tailored towards the character of its main protagonist – forcing them to discover their own limits and conquer their fears. Across four continents they’ll face a multitude of challenges – tough terrain, curious locals and unusual modes of transport. As the Dropped episodes unfold, so the social experiment will come to life, with viewers of each voyage able to follow how each traveller fares through a series of diary entries and journey updates.

Their final destination?  Home. Will they make it? The answer lies within each adventurer – the outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren’t made, they’re Dropped.