Heineken – Every Man Is Legendary..

Every man (and hopefully woman) (especially Heineken drinkers) has a unique talent. An ability that makes them unique and “legendary”. Heineken set out to prove the point, in spectacular (even Epic) style.. Starting with open auditions across several capitals including Paris, New York, London and Amsterdam which turned up Ultimate Limbo, Expert Diving, Perfect Conga, […]

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Articles | Beat Box: A Drum Machine Obsession chronicles the history of the drum machine

Boston-based drum machine fan catalogues his life’s obsession, and the backing bone of much modern music, in new book. Over the past thirty years drum machines have helped shape the sound of more popular music than most of us even realise. From pop to rock, hip hop to dance music, the drum machine has kept […]

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Are Legends Born or Made?

Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet.  It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going […]

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